Strategic Plan

A roadmap to sustaining and growing our impact for El Segundo students

Our Priorities

Organizational Priorities & Strategic Focus Areas

Development & Fundraising

Future
Fundraising Goals

Engagement &
Stewardship

Communication & Outreach

Annual
Grant Impact

Governance &
Operations

Development & Fundraising

Optimizing fundraising efforts to sustain quality of education for all ESUSD students

Objectives

Develop a culture of giving in the school community
Define and meet annual/multi-year goals for the Annual Grant
Grow participation rate and average gift per student
Expand Business Partnership Program
Maximize the profitability of Ed! fundraisers

Strategies

Focus on early conversion of new ESUSD families
Foster joint outreach strategies with PTAs
Coordinate donor acknowledgment activities
Seek corporate/foundation grants for specific programs
Increase Board fundraising involvement

Future Fundraising Goals

Plan for long-term success through structured giving and program growth

Objectives

Establish three-, five-, and ten-year fundraising goals for Ed!'s annual Grant to ESUSD and Endowment.
Develop new fundraising programs and identify opportunities to expand on existing fundraising efforts.
- Existing Programs
  - Community Appeal
  - Business Outreach
  - Fundraisers
  - Programming - Academy by Ed!
  - Aumuni - currently underdeveloped
  - Planned Giving - currently underdeveloped
- Develop an organizational structure that can sustain the organization's added growth.

Strategies

Focus on Alumni giving by developing and implementing a strategic marketing and outreach plan.
Develop a Planned Giving program, including a marketing plan.
Evaluate all existing Fundraisers to determine potential growth opportunities.
Identify new fundraising opportunities that either complement or replace existing Fundraising events.
Develop roles, responsibilities, and job descriptions for new Ed! Staff members needed to establish long-term funding goals.

Engagement & Stewardship

Foster transparency, trust, and lasting relationships within our community

Objectives

Cultivate positive relationships with ESUSD leadership, teachers, parents, and stakeholders.
Serve as an informed, reliable, and objective source of information related to school funding and community priorities.
Uphold the highest level of transparency and trust with stakeholders.

Strategies

Engage ESUSD leadership, PTAs, and community organizations in Ed! activities to demonstrate a vital partnership and collaboration.
Engage teachers, principals, and ESUSD leadership in fundraising campaigns and events.
Publish annual financial audits and grant programs.
Recognize and thank donors for their support.

Communication & Outreach

Elevate awareness and participation through compelling, targeted messaging

Objectives

Increase awareness through clear, compelling, and targeted communications.
Educate and engage potential donors in academic and enrichment programs funded by Ed!.

Strategies

Implement a comprehensive and relevant marketing plan that utilizes pertinent communication platforms effectively.
Utilize stakeholder sources, such as ESUSD leadership, PTAs, and Community Partners, to advocate for Ed!'s mission.
Create consistent, comprehensive communications that can be segmented to address different perspectives as needed.

Annual Grant Impact

Ensure our funding delivers meaningful support for all students and programs

Objectives

Support ESUSD as a model of an exceptional TK – 12 public school district.
Provided funding so that Every Student Wins educationally at ESUSD.
Collaborate with ESUSD on funding allocation priorities to support mission-oriented programs donors value and are motivated to support.
Ensure the grant priorities represent parity among school sites and a meaningful cross-section of students and interests.
Increase the impact of grantmaking through consistent data evaluation and objective analysis of program effectiveness.

Strategies

Adhere to established grant guidelines and a transparent grant approval process.
Ensure that programs funded in the annual grant encompass all school sites and that a meaningful cross-section of programs is supported to benefit all students.
Regular surveys of all stakeholders are conducted to assess donor priorities and satisfaction.
Manage grant progress and ensure accountability by setting clear expectations for deliverables from ESUSD.

Governance & Operations

Uphold efficient systems and nonprofit best practices to support growth

Objectives

Cultivate a Board of Directors willing to serve as informed ambassadors of Ed!'s Mission.
Attract and retain professional and effective staff dedicated to the Ed! Mission and proficient in nonprofit management.
Maximize fundraising and operational effectiveness through technology, tools, and practices.
Utilize a nonprofit board governance structure to ensure the effective management of Ed! Resources.

Strategies

Increase the effectiveness of the Board of Directors through more engagement with the school community.
Implement board recruitment training and retention practices to cultivate diversity in perspective.
Maintain pertinent management procedures for the prudent stewardship of donations, including investment, reserve, and other operational policies.
Maintain high status with a respected nonprofit assessment organization.

Governance & Operations

Development & Fundraising

Future Fundraising Goals

Engagement & Stewardship

Communication & Outreach

Grant Impact

Strategic Plan

A roadmap to sustaining and growing our impact for El Segundo students

Our Priorities

Development & Fundraising

Objectives

Develop a culture of giving in the school community

Define and meet annual/multi-year goals for the Annual Grant

Grow participation rate and average gift per student

Expand Business Partnership Program

Maximize the profitability of Ed! fundraisers

Strategies

Focus on early conversion of new ESUSD families

Foster joint outreach strategies with PTAs

Coordinate donor acknowledgment activities

Seek corporate/foundation grants for specific programs

Increase Board fundraising involvement

Future Fundraising Goals

Objectives

Establish three-, five-, and ten-year fundraising goals for Ed!'s annual Grant to ESUSD and Endowment.

Develop new fundraising programs and identify opportunities to expand on existing fundraising efforts.

Existing Programs

Community Appeal

Business Outreach

Fundraisers

Programming - Academy by Ed!

Aumuni - currently underdeveloped

Planned Giving - currently underdeveloped

Develop an organizational structure that can sustain the organization's added growth.

Strategies

Focus on Alumni giving by developing and implementing a strategic marketing and outreach plan.

Develop a Planned Giving program, including a marketing plan.

Evaluate all existing Fundraisers to determine potential growth opportunities.

Identify new fundraising opportunities that either complement or replace existing Fundraising events.

Develop roles, responsibilities, and job descriptions for new Ed! Staff members needed to establish long-term funding goals.

Engagement & Stewardship

Objectives

Cultivate positive relationships with ESUSD leadership, teachers, parents, and stakeholders.

Serve as an informed, reliable, and objective source of information related to school funding and community priorities.

Uphold the highest level of transparency and trust with stakeholders.

Strategies

Engage ESUSD leadership, PTAs, and community organizations in Ed! activities to demonstrate a vital partnership and collaboration.

Engage teachers, principals, and ESUSD leadership in fundraising campaigns and events.

Publish annual financial audits and grant programs.

Recognize and thank donors for their support.

Communication & Outreach

Objectives

Increase awareness through clear, compelling, and targeted communications.

Educate and engage potential donors in academic and enrichment programs funded by Ed!.

Strategies

Implement a comprehensive and relevant marketing plan that utilizes pertinent communication platforms effectively.

Utilize stakeholder sources, such as ESUSD leadership, PTAs, and Community Partners, to advocate for Ed!'s mission.

Create consistent, comprehensive communications that can be segmented to address different perspectives as needed.

Annual Grant Impact

Objectives

Support ESUSD as a model of an exceptional TK – 12 public school district.

Provided funding so that Every Student Wins educationally at ESUSD.

Collaborate with ESUSD on funding allocation priorities to support mission-oriented programs donors value and are motivated to support.

Ensure the grant priorities represent parity among school sites and a meaningful cross-section of students and interests.

Increase the impact of grantmaking through consistent data evaluation and objective analysis of program effectiveness.

Strategies

Adhere to established grant guidelines and a transparent grant approval process.

Ensure that programs funded in the annual grant encompass all school sites and that a meaningful cross-section of programs is supported to benefit all students.

Regular surveys of all stakeholders are conducted to assess donor priorities and satisfaction.

Manage grant progress and ensure accountability by setting clear expectations for deliverables from ESUSD.

Governance & Operations

Objectives

Cultivate a Board of Directors willing to serve as informed ambassadors of Ed!'s Mission.

Attract and retain professional and effective staff dedicated to the Ed! Mission and proficient in nonprofit management.

Maximize fundraising and operational effectiveness through technology, tools, and practices.

Utilize a nonprofit board governance structure to ensure the effective management of Ed! Resources.

Strategies

Increase the effectiveness of the Board of Directors through more engagement with the school community.

Implement board recruitment training and retention practices to cultivate diversity in perspective.

Maintain pertinent management procedures for the prudent stewardship of donations, including investment, reserve, and other operational policies.

Maintain high status with a respected nonprofit assessment organization.